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Search
Engine Optimization FAQ
What
is Search Engine Optimization ?
Search engine optimization refers
to techniques used to achieve high rankings in search results
of search engines for keywords and phrases that are appropriate
to a website's content and purpose.
Why is search engine optimization
so important for your website/business?
"93% of global consumers use
the search engines to find and access websites. " - Forester
Research.
Search engines are extremely important for any online business,
as the major part of the Internet population use them to find
a new product or a service. So, your website has to be listed
in the search engine results. Banner driven traffic model
is no longer effective nor capable of producing desirable
results for most of websites. When it comes to ROI (return
on investment), search engine optimization campaigns present
the most viable long term solutions by delivering fresh, targeted
traffic to your website. Simply by getting your website listed
in the search engines is not enough to attract traffic and
generate sales. A listing alone does not assure you will receive
any new visitors to your website and it is just ineffective
if you do not appear within the first 30 matches of the search
results. Your website must achieve higher Search Engine Ranks
for your customers to be able to find your site.
Why
should I get my website optimized when I have not generated
anything out of its web presence yet?
Less then 2% of all Websites are
properly coded for optimal Search Engine indexing. Yet, more
than 90% of visitors arriving at a website do so from the
search engines. If your site is NOT in the top of the major
search engines or directories results, then each day you are
losing thousands of potential customers. It’s about
time you get that valuable investment bringing results.
"Our
website looks great - its bound to be popular, right?"
Scoring well with the major search
engines is one of the most cost effective methods of directing
web traffic to your web site. If you want to promote your
website successfully, you must know how to get the best possible
ranking on the most popular search engines. Looks don't matter
if your website is not optimized.
"But
our website went live months ago. It must be well known by
now"
Try this test for yourself. Pretend
to be one of your potential customers and try to find your
product or service using one of the major search engines.
Does your site get found? Are hundreds of your competitors
listed before yours? Is your website listed way down the list?
There
are a lot of companies out there that will submit my site
to 1000 search engines for very little money. Why would I
pay you to submit my site to 15-20 search engines?
95% of search engine traffic comes
from these major 15-20 top engines. You are better off focusing
on the engines that will yield the most results. Ranking well
on these engines involves customizing pages to rank well for
specific engines on specific phrases.
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