Search Engine Optimization FAQ

What is Search Engine Optimization ?
Search engine optimization refers to techniques used to achieve high rankings in search results of search engines for keywords and phrases that are appropriate to a website's content and purpose.

Why is search engine optimization so important for your website/business?
"93% of global consumers use the search engines to find and access websites. " - Forester Research.
Search engines are extremely important for any online business, as the major part of the Internet population use them to find a new product or a service. So, your website has to be listed in the search engine results. Banner driven traffic model is no longer effective nor capable of producing desirable results for most of websites. When it comes to ROI (return on investment), search engine optimization campaigns present the most viable long term solutions by delivering fresh, targeted traffic to your website. Simply by getting your website listed in the search engines is not enough to attract traffic and generate sales. A listing alone does not assure you will receive any new visitors to your website and it is just ineffective if you do not appear within the first 30 matches of the search results. Your website must achieve higher Search Engine Ranks for your customers to be able to find your site.

Why should I get my website optimized when I have not generated anything out of its web presence yet?
Less then 2% of all Websites are properly coded for optimal Search Engine indexing. Yet, more than 90% of visitors arriving at a website do so from the search engines. If your site is NOT in the top of the major search engines or directories results, then each day you are losing thousands of potential customers. It’s about time you get that valuable investment bringing results.

"Our website looks great - its bound to be popular, right?"
Scoring well with the major search engines is one of the most cost effective methods of directing web traffic to your web site. If you want to promote your website successfully, you must know how to get the best possible ranking on the most popular search engines. Looks don't matter if your website is not optimized.

"But our website went live months ago. It must be well known by now"
Try this test for yourself. Pretend to be one of your potential customers and try to find your product or service using one of the major search engines. Does your site get found? Are hundreds of your competitors listed before yours? Is your website listed way down the list?

There are a lot of companies out there that will submit my site to 1000 search engines for very little money. Why would I pay you to submit my site to 15-20 search engines?
95% of search engine traffic comes from these major 15-20 top engines. You are better off focusing on the engines that will yield the most results. Ranking well on these engines involves customizing pages to rank well for specific engines on specific phrases.

Next...